Out History I Doc's Harley-Davidson I St. Louis, MO

Our History

History PictureDoc’s Harley-Davidson started in 1955 with a mechanic and a racer called Doc Schneidwind. The reason he was called Doc was because he could fix just about anything. The dealership started in the city with his family all around him. His daughter Patty Bush took over the family dealership and ran it until 2015. The dealership was sold in January 2015 to the Ernst family of St. Louis. We were raised in St. Louis and love this community. I grew up in a family business. My dad expected me to do anything from sweeping floors to opening stores. His business principles are reflected in everything I do…. Work Hard. Be Enthusiastic. Be Fair. Be Honest. Be Genuine. Treat your staff and your customers like family.

Doc’s Harley-Davidson is the first Harley-Davidson dealership in Missouri. Each department of Motorcycles, Service, Parts, MotorClothes or Events is truly committed to make your time here exceptional. Doc’s is all about having fun. Harley-Davidson is the greatest business in the world because it is a people business.

What can you expect from us? It’s pretty simple. We will treat you like you are part of our family and the relationship will be long term. The Doc’s staff are Harley enthusiasts, knowledgeable, honest, and most importantly, genuine. We understand this is one of the biggest moments of your life and we make it one of your best memories. Come by for a cup of coffee, check out the new 2021 Sportster®, Softail®, Touring, Trike and CVO™ or maybe something new in Parts or MotorClothes®.

Check out our Facebook or Google pages to see how our customers feel about us or our testimonials on our website.
Doc’s H-D is one of the top dealers in customer service in the nation.

You are the reason for our continued success. Thank you for your support and friendship.Come see us soon!

- Beth Ernst, Owner and General Manager 


Tuesday - 
Wednesday - 
Thursday - 
Friday - 
Saturday - 

Connect with Us

Doc's Harley-Davidson logo